About Us

About Property Finance
Choices

Property Finance Choices is a team of experienced mortgage brokers with over 25 years of combined industry knowledge. We specialize in finding the best mortgage solutions for our clients, providing access to a diverse range of lenders, including high-street banks, private banks, specialist lenders, and funds.

Whether you’re looking to purchase a buy-to-let property, secure funding for a development project, or refinance an existing loan, we can help. Our services encompass a wide range of financing needs, from residential and commercial mortgages to bridging finance and developer exit loans. We work with both individuals and companies, including high-net-worth clients and those based overseas.

Beyond mortgages, we offer expert advice on various insurance options to safeguard your financial well-being and protect your loved ones.

At Property Finance Choices, we are committed to providing personalized service and finding the most suitable financing solutions for your unique circumstances.

Property Finance Choices is authorized and regulated by the Financial Conduct Authority (No. 923626), registered in England & Wales with company number 11305739. The registered office of the company is 3rd Floor 86-90, Paul Street, London, England, EC2A 4NE.

What we do

  • Get started by completing our online Mortgage Finder and get an appointment to speak to a mortgage adviser on the phone.

  • Your adviser will search across the market to find the best mortgage deal for your circumstances.

  • Fill in the blanks and apply online or we’ll help you over the phone and get your application started.

  • Get started by completing our online Mortgage Finder and get an appointment to speak to a mortgage adviser on the phone.

Who are we?

PFC – Voted the UK’s best mortgage broker.



Founded in 1999 as a fee free telephone based mortgage broker – free to call and free to use our advice and service. We moved into our office in Bath and launched our first website in 2001. Winning our first award for best mortgage broker in 2002, we’ve gone from strength to strength, with a further office in Newcastle Upon Tyne, and over 2 million people coming to us for advice on the best mortgage for them.



Today we have received over 160 awards and offer both online and telephone support. And we remain proudly fee free.

Our People

At PFC we work as one team to ensure customers receive the very best experience.
We value our diversity and actively support inclusion through our We Belong initiative.
Find out more about our leadership team and colleagues by taking a look at our people.

Our Chosen Charity

We’re proud to support our company charity, Winston’s Wish, the UK’s leading childhood bereavement charity. Every year Winston’s Wish need to raise over £2.4 million to provide practical help and support to children suffering the loss of a parent or sibling.
For every life policy we arrange we donate £1 to Winston’s Wish, and we’ve pledged to bring the total we’ve donated to at least £100,000 by the end of 2024. For more information visit the Winston’s Wish website.